So you have won a new customer! They liked your product or service and they have invested in you their trust and monies to provide just that. So far so good but how are you going to keep them coming back for more. There is no doubt that the first goal has been achieved but what is your strategy for customer retention, i.e. how are you to maintain that relationship?
A sound and manageable customer retention strategy is vital to build upon the links you have established and to keep you in top spot when an existing customer needs you again. To achieve this simple but often overlooked element of customer retention requires a simple customer retention strategy.
The aims are straightforward; stay in contact, build knowledge and be ready for when they need you. This is all combined within a process called 'Customer relationship management'. There are several 'Customer relationship management' software solutions that will streamline the knowledge and data you can collect about your customers. This means you can make that knowledge available to everyone in your team.
However, a successful customer retention strategy demands that regular contact is made with your customers on a personal level, i.e. you speak to them on a regular basis. This has the benefit of engaging them in your own progress but also allows you to build a picture of their own plans and aspirations. In essence you build a 'customer relationship'. This means you are not always just in contact to push for their business but are rather seen as a team member, helping them to make the right choices.
AQL team of professional consultants can bring you valuable business advice. AQL take the pain out of business generations and allow your marketing team to focus on genuine potential customer. AQL is a recent winner of the 'Jobs for Mums' award.
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