Saturday, February 2, 2013

Gartner: 80% of the efforts of Social Affairs will not succeed until the year 2015

Posted by Natalie Brandweiner in social CRM on Wed, 30.01.2013 Tweet members

 

Enterprise social networks are the main communication channels for notice, select or act on information that relevant work for concluding, offers Gartner.

But while the wide-spread adoption can occur, Gartner believes that 80% of the efforts of the Social Affairs until 2015 do not the benefits that necessary lead through inadequate management and too much weight on technology.

Carol Rozwell, VP and distinguished analyst at Gartner, said: "companies need to recognize that social initiatives differ from previous technology deployments. Conventional technology deployments, such as ERP or CRM, followed by a paradigm of 'push'

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