Advertising for competitive offers in real time of the technology more popular, but how should marketing and is here to stay? MyCustomer.com asked a number of experts in the industry. Online advertising is evolving. The emergence of platforms by bidding (RTB) in real time – which show real-time via an auction purchase not only the manner are are served turns as ads, but who. User data are tracked through cookies when they land on a site using a RTB platform to deliver segment users and advertisers ads are really interesting.And interest in this new technology, the advertisement is more and more. As a current infographic shows infectious media advertising RTB sales took a year in the United Kingdom by 112 and today is equivalent to 12% of the total Werbung.Im last month this approach advertising website Netmums parenting would later become self-service, with the announcement that it the first flexible marketing agreement "with Morrison's. had signed the agreement of six numbers would allow the supermarket change their advertising on the site in real time, based on the popular conversations, passing in the forums and comments, the users of the vast Netmums.Le of the supermarket go claims, the RTB would be different that an aggressive supermarket price war has developed brand and said: ' it is recommended the latest online for brands«, because we believe that there three parties in this partnership - Netmums, Morrison's and Netmums members.»Netmums is of course not the first brand to place advertisements for the RTB. Facebook has generated in the last year, when it focuses its own platform on the auction, Facebook Exchange (FBX) column inch announced. The new platform can bid for advertisers to display ads, once gained, then users based on their browsing history in real time, served on the right side of your screen.
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