How to calculate the ROI of customer communities

Tweet Setting up a customer community on your website brings a wealth of advantages to businesses, from co-creation to lowering support costs to acquiring new customers, but proving the value and ROI to CMOs and CFOs is not easy.

To get the initial funding and keep support coming for an owner community, you must be able to clearly measure and communicate this, says Forrester analyst Zachary Reiss-Davis.

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