Oracle: Eloqua will make our customer experience Cloud reign supreme

Tweet After laying out $871 million for loss-making Eloqua last December, senior Oracle executives, including president Mark Hurd, drilled down a little bit further into what the firm plans to do with its latest acquisition.“With Eloqua we’ll be able to deliver the most comprehensive customer experience Cloud,” said Hurd. “Eloqua’s modern marketing capabilities will extend our customer experience Cloud with modern marketing automation and revenue performance management to help our customers transform the way they market, sell, support and service their customers.”

Hurd pledged that while Oracle plans to integrate Eloqua’s technology with its own portfolio of offerings, the realities of non-Oracle systems will not be overlooked. “Oracle remains committed to enabling users to use Eloqua’s Marketing Cloud in a multi-vendor environment, including non-Oracle sales automation systems, to support customer choice,” he stated.

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