Retailers, make way for the ‘omnishopper’!

Tweet Retailers must prepare for the next generation of shoppers and personalise service if they are to survive.

That’s according to a new survey of 1,000 shoppers from Symphony EYC, which found the majority of respondents cite personalised promotions as most important to the online experience. This was followed by 37% rating speed as the main benefit of shopping online and 55% of mobile shoppers admitting that they shop on their phones to make life less stressful.

Mark Croxton from Symphony EYC said: “UK shoppers are undergoing a fundamental transformation. Most are still rooted in traditional shopping and online purchasing with home delivery for their grocery goods, with 67% and 63% rating these forms of shopping as highly important, but other forms are growing in popularity.

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