Wednesday, May 1, 2013

Price from Matt, Zendesk: brands: catch 22 call centers need to be resolved.

Tweet MyCustomer.com caught by Zendesk to discuss Matt Price, the evolution of the nature of the customer service and its challenges.It cannot be denied that the perception of the information centre developed. During the years it was seen as inconvenient and a strain on resources companies start now to see how it actually, can provide value for both the client and the company. According to the analysts at Forrester Kate Leggett in his predictions of customer service for 2013, the customer service organizations begin slowly to implement a balanced scorecard metric table, which include cost and respect, but also the satisfaction of customers, which are themselves more drive behavior good agents and better deliver. » Matt price VP and general operations is Manager EMEA of Zendesk to agree that a trend towards measures of customer satisfaction in the contact center. "We find that many," said. "Of course we have distorted a little perspective because more enlightened companies tend to, come to us. But because we grew so quickly, it may be reflective. It is safe to say that we will see that and companies are strongly focused on customer service. » Software is based on a cloud, Zendesk customer free service providers experienced fast growth since its launch at the Denmark six years ago. Now based in the United States, the company expanded its operation European and more recently 60 million $ new financing of many donors Redpoint of ventures attracted index ventures and Silicon Valley Bank. Now equipped with a European headquarters in London and 40 employees, Zendesk has 7,000 customers in Europe, its 25,000 customers total basis, with a list of customers boast big names form. "We work closely with companies like GroupOn, which continues to invest heavily in this area," says price. "But the catch 22 of these companies as increased service without support costs reasonably lean operations should have in a moment in it?"

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